# What does your ticket platform do with all that visitor data? Here: as little as possible — MijnEvent [Home](https://mijnevent.app/en) / [Blog for event organizers](https://mijnevent.app/en/blog) / What does your ticket platform do with all that visitor data? Here: as little as possible privacy gdpr data-minimisation visitors # What does your ticket platform do with all that visitor data? Here: as little as possible Date of birth, full address — many ticket platforms ask for more than a ticket needs. We ask for a name and an email address, and beyond that we do nothing with your visitors' data. [Jasper Koers](https://mijnevent.app/en/author/jasper-koers) · 21 April 2026 · 4 min read ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/what-does-your-ticket-platform-do-with-visitor-data.webp) Photo: [Maksym Kaharlytskyi](https://unsplash.com/@qwitka?utm_source=MijnEvent&utm_medium=referral) / [Unsplash](https://unsplash.com/?utm_source=MijnEvent&utm_medium=referral) In short - MijnEvent asks buyers for only a name and an email address at checkout; the city is an optional field. - No date of birth, no full address and no mandatory phone number, following the GDPR principle of data minimisation. - Visitor data is used for nothing else: no profiles, analyses or data trade, and buyer email addresses are masked by default in the admin with every reveal logged. - The event pages and checkout run no tracking pixels (no Meta, Google Tag Manager, Google Ads or TikTok), so no cookie banner is needed and stats are cookie-free. "Why do you ask for so little information at checkout?" We get that question more often than you'd think — from organisers used to other platforms, where a date of birth and a full postal address are simply part of the order form. The answer: MijnEvent is built privacy-first. We collect as little data about your visitors as possible and we do nothing else with it — no analyses, no profiles, no data trade. In this article we explain what we do and don't ask, why we think a date of birth adds nothing to a ticket, and which question you're entitled to ask any ticket platform. # A name and an email address — a ticket needs nothing more Anyone buying a ticket through MijnEvent fills in two pieces of personal data: a name and an email address. The name so you can address your visitor and put the ticket in their name, the email address so the tickets can be sent somewhere. That's it. No date of birth, no full address with street and house number, no mandatory phone number. At many other platforms it looks different. In our opinion all that extra adds nothing for a ticket — you don't need to know which street someone lives on to let them into your event. The GDPR even has a principle for this: data minimisation, i.e. collect only what's needed for the purpose. We take that literally. There's a down-to-earth sales argument attached, too: every extra field in an order form costs you buyers. A checkout you complete in seconds — on a phone, late at night on the couch — simply loses fewer people than a form that feels like a mortgage application. # Optional: the city — for you, not for us One field we leave to the buyer: their city. It's an optional field in the checkout; whoever leaves it empty orders just as easily. If someone does fill it in, you'll see it as the organiser in your visitor list — for your information. That can be genuinely useful: you see where your audience comes from, where to promote the next edition, or whether that shuttle bus makes sense. We do nothing else with it. No profiles, no analyses, no "enrichment". The city sits in your visitor list and nowhere else. That's how we treat all visitor data, by the way — buyer email addresses are even [masked by default](/en/blog/privacy-email-masking) in the admin, and every reveal is logged. # The question you're allowed to ask any ticket platform Which leaves the question: what happens to the dates of birth and full addresses of all those ticket buyers at platforms that do ask for them? Are those datasets used for the platform's own big-data analyses? For its own marketing profiles? That differs per company — and it's rarely spelled out in the order flow. But the counter-question is at least as interesting: what does all that detail add for you as an organiser? In our view: very little. It doesn't fill your venue and it doesn't improve your service. And don't forget: it's your event and they are your visitors. As the organiser you're the data controller under the GDPR — so you're well within your rights to be critical about what gets asked in your ticket shop's name, and about the why. # What about tracking? We draw the same line for marketing tracking: MijnEvent's event pages and checkout run no tracking pixels whatsoever — no Meta, no Google Tag Manager, no Google Ads, no TikTok. Our pages are free of tracking cookies, so no cookie banner needs to slide into view either. What you do get: cookie-free visitor statistics in your admin, and two building blocks to measure your ad campaigns from click to conversion on your own website. How that works — and why we make this choice — is covered in [Why MijnEvent doesn't place tracking pixels (and how to measure conversions anyway)](/en/blog/tracking-pixels-measuring-conversions-on-your-own-website). # Less data, a cleaner checkout A name to address someone, an email address to send the tickets to and — if the buyer chooses to — a city for your information. A ticket needs nothing more. Privacy first doesn't mean you're not allowed to know anything; it means no more is collected than necessary, and that your visitors' data is not your ticket platform's business model. The checkout stays clean — no onlookers, no questions a ticket has no use for. Questions about how we handle data? We're happy to think along. Frequently asked questions ## Frequently asked questions ## What personal data does MijnEvent collect from ticket buyers? Just a name and an email address; the city is optional. There is no date of birth, no full address and no mandatory phone number. ## Why does MijnEvent not ask for a date of birth? Because it adds nothing to a ticket. MijnEvent applies GDPR data minimisation and collects only what is needed to name and send the ticket. ## Does the checkout use tracking pixels or cookies? No. There are no tracking pixels from Meta, Google Tag Manager, Google Ads or TikTok, and the pages are free of tracking cookies, so no cookie banner appears. You still get cookie-free visitor statistics in your admin. [ Back to blog ](https://mijnevent.app/en/blog) MijnEvent ## Read more [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/betaalkosten-bij-ticketverkoop-de-tweede-rekening.webp) pricing MijnEvent · 3 August 2026 · 8 min read ## The second bill: what payment processing really adds to your ticket sales When comparing ticketing platforms, organisers look at the platform fee. But there is a second bill: the cost of the payment itself. What it is, how it adds up, and why it scales with orders rather than tickets. ](https://mijnevent.app/en/blog/payment-costs-ticket-sales-the-second-bill) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/meertalige-ticketverkoop-bezoekers-kiezen-hun-taal.webp) dashboard Jasper Koers · 30 July 2026 · 4 min read ## Multilingual ticket sales: your visitors now pick their own language Tell your dashboard which languages your visitors speak and the entire sales side follows: ticket pages, e-mails, storefronts and FAQs. Visitors get the right language automatically and can switch with one click. ](https://mijnevent.app/en/blog/multilingual-ticket-sales-visitors-choose-their-language) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/automatic-membership-renewal-dutch-law.webp) memberships Jasper Koers · 27 July 2026 · 6 min read ## Automatic membership renewal: collecting fees within Dutch renewal law Automatic renewal saves your club a pile of chasing work, but the law has rules about cancelling. Here is how renewal works in MijnEvent, and how to keep it clean. ](https://mijnevent.app/en/blog/automatic-membership-renewal-dutch-law) MijnEvent ## Ready to get started? Create a free account and sell your first tickets today. [Start free](https://mijnevent.app/registreer) [Pricing](https://mijnevent.app/en/pricing)